When Joan Jett was told women couldn’t front a rock band, she founded her own label—and changed music forever.

When Joan Jett was told women couldn’t front a rock band, she founded her own label—and changed music forever.


December 9, 2025 | Allison Robertson

When Joan Jett was told women couldn’t front a rock band, she founded her own label—and changed music forever.


The Rebel Who Refused to Take 'No'

Joan Marie Larkin was born on September 22, 1958, in Pennsylvania and raised mostly in Maryland. From the moment she picked up a cheap beginner guitar at 13, she was hooked. But when her instructor insisted girls couldn’t play rock, she walked out—and never returned.

Joan Msn

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Moving to California and Walking Into History

At 15, Joan’s family moved to Los Angeles, and suddenly the world felt bigger. She hung out at Rodney Bingenheimer’s English Disco, a glam-rock hotspot. Bowie, Suzi Quatro, and T Rex were blasting through the speakers. Joan felt seen. “I finally thought, maybe there is a place for me,” she said later.

File:Joan Jett by David Shankbone.jpgDavid Shankbone from USA, Wikimedia Commons

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Becoming a Runaway

In 1975, Joan co-founded The Runaways with drummer Sandy West. They were teenagers—loud, tough, out of place, and totally groundbreaking. For the first time, an all-girl rock band wasn’t hiding. They were snarling into microphones and cranking amps to full volume.

Gettyimages - 	74000039, Rock band Michael Ochs Archives, Getty Images

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Critics Didn’t Get It—But Girls Did

The Runaways were mocked by US industry insiders. Labels called them a “novelty act,” and adults dismissed them as troublemakers. But teenage girls understood instantly. They saw power, freedom, and rebellion. The Runaways became cult heroes overseas—especially in Japan, where they headlined stadiums.

Gettyimages - 628316108, Fans Punk fans crowded up against the front of the stage at Runaways gig at the Roundhouse, Chalk Farm, London 1976. Ian Dickson, Getty Images

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The Breakup That Sent Her Spiraling

By 1979, the band collapsed under industry pressure, exhaustion, and constant dismissal. Joan was devastated. “It felt like they were right—that girls didn’t belong in rock,” she admitted. She briefly considered quitting music altogether.

File:The Runaways at Brumrock '76 (2 of 7).jpgDavid Johnson, Wikimedia Commons

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A Chance Meeting That Changed Everything

Fate stepped in through producer Kenny Laguna. The two clicked instantly—both stubborn, both misfits, both determined to prove the industry wrong. He believed in Joan at a moment when she didn’t believe in herself.

Gettyimages - 2246962833, A Funny Thing Happened On The Way To Cure Parkinson's Gala NEW YORK, NEW YORK - NOVEMBER 15: Kenny Laguna attends the 2025 A Funny Thing Happened on the Way to Cure Parkinson's Gala at Cipriani South Street on November 15, 2025 in New York City. Taylor Hill, Getty Images

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Every Record Label Said No

Joan and Kenny shopped her debut album to more than 23 labels. Every single one rejected her. Some told her women couldn’t sell rock records. Others said her voice was “too aggressive.” One executive actually suggested she “try disco instead.”

Gettyimages - 608414586, Patrick McMullan Archives NEW YORK CITY, NY - MARCH 1: (L-R) Joan Jett, Susan Blond and Kenny Laguna attend Susan Blond, Inc. 20th Anniversary Party at Michael's on March 1, 2007 in New York City. Patrick McMullan, Getty Images

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Founding Blackheart Records

Instead of giving up, Joan and Kenny took a radical step—they created their own label in 1980. They named it Blackheart Records. They pressed albums by hand, stored boxes in Kenny’s trunk, and sold them out of the back of his car after concerts. It was the first artist-owned, woman-run rock label in America.

Gettyimages - 2246962864, A Funny Thing Happened On The Way To Cure Parkinson's Gala NEW YORK, NEW YORK - NOVEMBER 15: Joan Jett and Kenny Laguna attend the 2025 A Funny Thing Happened on the Way to Cure Parkinson's Gala at Cipriani South Street on November 15, 2025 in New York City. Taylor Hill, Getty Images

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Fighting for Radio Play

When radio stations refused to play her songs, Joan personally called DJs. She showed up at stations with records in hand. “Just play it once,” she’d say. Some did. And once people heard her, they wanted more.

Gettyimages - 1351344576, SiriusXM's Town Hall With Joan Jett Hosted By Kristen Stewart At The SiriusXM Studios In New York City NEW YORK, NEW YORK - NOVEMBER 03: Kenny Laguna, Joan Jett, and Kristen Stewart speak during SiriusXM's Town Hall with Joan Jett hosted by Kristen Stewart at the SiriusXM Studios on November 03, 2021 in New York City.Cindy Ord, Getty Images

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“Bad Reputation” Becomes a Mission Statement

Joan wrote “Bad Reputation” as a middle finger to every executive who told her to sit down and behave. The song wasn’t just catchy—it was a declaration. She wasn’t here to be polite. She was here to break things open.

Screenshot from Bad Reputation (1981)Screenshot from Bad Reputation, Blackheart Records (1981)

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Forming Joan Jett & The Blackhearts

With her new backing band, Joan hit the road nonstop—tiny clubs, grimy bars, anywhere that would take them. Audiences didn’t always know what to expect. Then Joan walked out in leather, eyeliner smudged, guitar slung low—and the room exploded.

File:Blackhearts.jpgDanscottca, Wikimedia Commons

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A Song That Would Change Everything

In 1981, Joan recorded a cover of “I Love Rock ’n Roll.” Executives said it wouldn’t chart. Radio said it was “too raw.” They were all wrong. The song shot to No. 1, stayed there for seven weeks, and became one of the most recognizable rock anthems in history.

Screenshot from I Love Rock 'n' Roll (1981)Screenshot from I Love Rock 'n' Roll, Blackheart Records (1981)

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A Woman at the Top

Suddenly, the same industry that rejected Joan had to face the truth: she had just made one of the biggest rock hits of the decade. She didn’t slip into rock history; she kicked the door down.

File:Joan Jett 2005.jpgSteve Bibiano, Wikimedia Commons

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Touring With Giants

Joan toured with The Who, Van Halen, Aerosmith, and Tom Petty. At stadium shows, fans who came for the headliner walked out talking about her electrifying stage presence. “She played like she was bulletproof,” Roger Daltrey said.

File:Aerosmith 4.jpgJulio Aprea, Wikimedia Commons

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Staying True While the Industry Changed

The ’80s brought glam metal, pop, and MTV excess, but Joan wouldn’t budge. She kept her leather jacket and her attitude. She cared about integrity, not trends. “I play rock,” she said. “If that goes out of fashion, that’s not my problem.”

File:Joan Jett Beaumont 2010 3.jpgJessie Pearl, Wikimedia Commons

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An Advocate Long Before It Was Popular

Joan quietly supported LGBTQ+ fans, animal rights causes, and equality movements long before mainstream culture embraced them. She became a role model for kids who didn’t fit in—especially young girls who saw strength in her fearlessness.

File:Joan Jett PETA 13a Shankbone 2010 NYC.jpgDavid Shankbone, Wikimedia Commons

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Reinventing Herself Onscreen

Joan starred in Light of Day with Michael J Fox and later served as an executive producer on The Runaways film adaptation. Kristen Stewart, who played Joan, said, “She was the most generous mentor I’ve ever had.”

Screenshot from Light of Day (1987)Screenshot from Light of Day, TriStar Pictures (1987)

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Younger Artists Saw a Blueprint

Everyone from Green Day to Bikini Kill to Miley Cyrus has cited Joan as an influence. Kathleen Hanna said, “Joan showed us we didn’t need permission.” Billie Joe Armstrong called her “punk’s big sister.”

File:Miley Cyrus Primavera19 -226 (48986293772).jpgRaph_PH, Wikimedia Commons

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The Rock Hall and a Lifetime of Defiance

In 2015, Joan Jett & The Blackhearts were inducted into the Rock & Roll Hall of Fame. During her speech, Joan thanked “every girl who ever picked up a guitar because someone told you not to.”

Gettyimages - 470279596, 30th Annual Rock And Roll Hall Of Fame Induction Ceremony - Press Room CLEVELAND, OH - APRIL 18: Joan Jett speaks during the 30th annual Rock and Roll Hall of Fame Induction Ceremony at Public Hall on April 18, 2015 in Cleveland, Ohio. Scott Legato, Getty Images

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The Legacy of a Pioneer

Joan didn’t just break rules—she rewrote them. She proved a woman could front a rock band, run a label, and build an empire from pure grit. Her career is a testament to stubbornness, passion, and the courage to be loud when the world tells you to be quiet.

File:Joan Jett - 1994 - 01.jpgJoe Mabel, Wikimedia Commons

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How Joan Jett Changed Music Forever

When the industry slammed the door, Joan kicked it open for herself—and everyone who came after her. Her sound shaped punk, her attitude shaped rock, and her refusal to back down shaped generations of musicians. She didn’t just love rock ’n’ roll. She liberated it.

File:Joan Jett @ Bluesfest (4780200772).jpgceedub13, Wikimedia Commons

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Sources: 1, 2, 3, 4, 5


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