The Year's Biggest Video Game Will Make Over A Billion Dollars Before It's Even Released

The Year's Biggest Video Game Will Make Over A Billion Dollars Before It's Even Released


July 3, 2025 | Laidley Bates

The Year's Biggest Video Game Will Make Over A Billion Dollars Before It's Even Released


GTA VI: Vice City Never Looked So Good

Few games have stirred the pot like Grand Theft Auto. With its sprawling worlds, chaotic freedom, and razor-sharp satire, GTA didn't just entertain—it provoked. Critics have blamed it, governments have banned it, fans have worshipped it, and scholars have studied it, fueling fierce debates about behavior, morality, and media. But love it or loathe it, GTA changed gaming forever—and it's far from done.

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Bigger. Bolder. Badder.

After over a decade of radio silence, Rockstar is finally revving the Grand Theft Auto VI engine. Set to be the eighth mainline installment—and the 16th entry overall—this long-awaited juggernaut is ready to pick up where GTA V left off in 2013. GTA VI is redefining what a sequel can even be, and trust us, this one's worth the wait.

Bigger. Bolder. Badder.Grand Theft Auto VI Trailer 1, Rockstar Games

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The Heist To End All Hype

Buckle up for a return to sun-soaked deviance and neon-lit chaos as GTA VI drops players into Leonida, a fictional state with heavy Florida flavor and a reimagined Vice City that drips Miami heat. At the heart of it all are Jason Duval and Lucia Caminos, modern-day Bonnie and Clyde with zero interest in playing by the rules. Gamers, get ready to learn that things are about to get very personal.

The Heist To End All HypeGrand Theft Auto VI - Full Leonida Map Revealed!, Dezzmon

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Development: From Rumors To Reality

Believe it or not, the seeds of GTA VI were planted way back in 2014, right after GTA V blew our minds. However, the project didn't hit its stride until the dust settled on Red Dead Redemption 2 in 2018, with full-blown production roaring to life in 2020. Meanwhile, Rockstar insiders whispered "Project Americas" like it was some top-secret operation. Want to know why that codename matters? Read on.

Red Dead Redemption 2Red Dead Redemption 2: Official Trailer #2 by Rockstar Games

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Development: Built In Shadows, Revealed With Less Chaos?

According to insider Jason Schreier, Rockstar is playing the long game with GTA VI. Instead of dropping a behemoth on day one, they're rolling out a "moderately sized" launch with big plans to grow it over time (and spare their devs a soul-crushing crunch). Expect a wild ride starring a Latina anti-heroine, her ride-or-die partner, and an online mode ready to rival GTA Online. Welcome to the starting line.

File:Jason Schreier March 2025.pngAlecto Chardon, Wikimedia Commons

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Development: This Isn't Just A Game

Rockstar's turning a new leaf—sort of. With GTA VI, the devs are dialing down the cheap shots at marginalized groups and aiming for more brilliant satire. In 2018, whispers from The Know teased a globe-trotting map split between Vice City and South America. Then came rumors of a Fortnite-style evolving world. Oh, and it's all running on Rockstar's souped-up RAGE engine. But only devs know how far they will push the envelope this time.

Development: This Isn't Just A GameGrand Theft Auto VI Trailer 2, Rockstar Games

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Development: Making A Monster Takes Time

Fans were already losing their minds—and their patience—by the time anyone even whispered about GTA VI. Years of radio silence from Rockstar didn't help, especially when they added insult to injury by re-releasing GTA V in 2020. The hype turned to hunger, the hunger to rage. But when the silence finally broke? Oh, things exploded—and we're just getting started.

Development: Making A Monster Takes TimeGrand Theft Auto VI Trailer 2, Rockstar Games

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Development: The Words Heard ‘Round the World

On February 4, 2022, Rockstar finally gave fans the words they'd been waiting for: GTA VI was "well underway". By summer, they'd pulled the plug on Red Dead Online updates and quietly shelved remasters of GTA IV and Red Dead Redemption. Why? All roads and resources now led to one thing. After the Trilogy backlash, Rockstar knew they had to get this one right.

Red Dead Redemption 2Red Dead Redemption 2: Official Trailer #2 by Rockstar Games

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Development: Secrets, Studios, And Sleepless Nights

In February 2024, Rockstar called its crew back to the office full-time, citing "productivity and security" as GTA VI hit the home stretch. But the move sparked a backlash—critics called it a betrayal of promised flexibility, and insiders feared a return to burnout and crunch. According to Kotaku, it was also a last-ditch effort to dodge delays. And that wasn't the only fire Rockstar was juggling.

Development: Secrets, Studios, And Sleepless NightsGrand Theft Auto 6: Trailer (FANMADE), 12th Hour

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Development: The Game That Broke The Globe

By 2024, GTA VI was becoming more than a game release for fans but akin to a global event-in-waiting. It racked up "Most Wanted" and "Most Anticipated" awards like trophies in a heist. Online, fans joked that wild world events were happening before GTA VI. Even rival publishers played it safe, holding back releases or preparing to duck for cover. When Rockstar finally drops that date, expect total industry mayhem.

Development: The Game That Broke The GlobeGrand Theft Auto 6: Trailer (FANMADE), 12th Hour

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It Took Over The Internet—And Then Some

In November 2023, Rockstar president Sam Houser broke the internet with a date. To mark Rockstar's 25th anniversary, he teased that the first GTA VI trailer would drop in early December. Within hours, the post on X (formerly Twitter) shattered gaming records, only to be outdone days later by the actual trailer announcement, racking up 1.8 million likes in 24 hours, before anyone saw a single frame.

File:Sam Houser and Dan Houser.pngAnthony Parello, Wikimedia Commons

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A Trailer That Shook The World

On December 4, the internet struck early—a grainy leak of the GTA VI trailer hit X, throwing fans into a frenzy. Rockstar didn't flinch. They dropped the real deal on YouTube, full throttle: the official title, our lawless power couple, sun-drenched Vice City, and a 2025 release for PS5 and Xbox Series X|S. The leak lit the spark, but Rockstar lit the fireworks, sending their numbers off the charts.

A Trailer That Shook The WorldGTA 6 Xbox Series S (Best Budget Console) - CONFIRMED!, Dezzmon

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From Tokyo To Toronto, Everyone Was Watching

Rockstar didn't just drop a trailer—they dropped history. Within 12 hours, GTA VI's first official trailer racked up 46 million views, shattering the YouTube record for a non-music debut. In 24 hours? 93 million views and 8.9 million likes—making it the most-liked game trailer ever. By day two, it had already smoked GTA V's reveal. By January? 168 million views and climbing, and this is just the trailer.

From Tokyo To Toronto, Everyone Was WatchingGrand Theft Auto VI Trailer 1, Rockstar Games

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Trailer Two Wasn't Just A Drop—It Was A Detonation

On May 6, 2025, Rockstar struck again—GTA VI's second trailer hit the web, peeling back another layer of chaos. This time, we got names: Jason Duval and Lucia Caminos, the ride-or-die duo at the heart of the storm. The Bonnie and Clyde energy? Off the charts. Trailer 1 may have felt like it broke the internet, but Trailer 2 turned it inside out.

Trailer Two Wasn't Just A Drop—It Was A DetonationGrand Theft Auto VI | Trailer 2, Screen Culture

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Streaming, Screaming, And Rewatching Worldwide

Some fans cried after Trailer 2 dropped jaws—"Too good to be real!" So, Rockstar set the record straight: that was real cutscene and gameplay footage captured directly on a PlayStation 5. They dropped 70 crisp screenshots and fresh character/location reveals to drive it home. The result? 475 million views in 24 hours, a significant boost for an American icon.

Streaming, Screaming, And Rewatching WorldwideGrand Theft Auto VI Trailer 2, Rockstar Games

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One Trailer, One Legend, One Revival

Rockstar revived a rock legend as it broke the internet. The GTA VI trailer featured Tom Petty's "Love Is a Long Road," and fans ran to find it. Spotify streams surged nearly 37,000%, Shazam lit up with almost 250,000 searches, and the song rocketed to number two on the global iTunes chart. Nothing says "vice-fueled rampage" like a Tom Petty banger.

Tom Petty concert in 2010musicisentropy, CC BY-SA 2.0, Wikimedia Commons

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Streaming Numbers Skyrocketed

A flash of neon, a Florida bassline, and suddenly it’s 1986 again. The Pointer Sisters' "Hot Together" exploded with a 182,000% spike in Spotify streams, while Wang Chung's "Everybody Have Fun Tonight" brought the party. Add Zenglen's "Child Support" and Tammy Wynette's "Talkin' to Myself Again," and you have a soundtrack that screams chaos, heat, and vintage Vice City swagger.

Man playing GTA V on PlaystationMiguel Lagoa, Shutterstock

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Second Trailer, First-Class Hype

When the GTA VI trailer dropped, the internet didn't just watch—it erupted. Fans recreated it in other games, made brick films, and even got Hyundai's rally team to do a live-action version. Other studios copied Rockstar's trailer style wholesale. However, what will prove to be the most significant marketing move wasn't the trailer but the leak.

Second Trailer, First-Class HypeGrand Theft Auto VI Trailer 2, Rockstar Games

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From Secret To Spectacle In A Single Click

On September 18, 2022, a user known as "teapotuberhacker" published 90 videos to GTAForums showing 50 minutes of work-in-progress game footage. Schreier confirmed with sources at Rockstar that the footage was genuine, and The Guardian reported it was from several stages of development, with some videos about a year old.

From Secret To Spectacle In A Single ClickGTA 6 Official Trailer [4K], Games Gossip India

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Stolen Code, Scrambled PR

The hacker claimed to have downloaded the files directly from Rockstar's internal Slack groups and threatened to publish source code, assets, and internal builds of Grand Theft Auto V and VI. Take-Two (Rockstar’s umbrella company) went full damage control mode, striking leaked videos on YouTube and tapping moderators on Reddit and GTAForums to scrub the evidence.

Mikhail NilovMikhail Nilov, Pexels

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Rockstar's Worst Nightmare, Streamed Live

Analysts called it a "PR disaster", warning of delays and demoralized devs. But the real storm was just beginning. Journalists didn't hold back—this was one of the most colossal leaks in gaming history. Jason Schreier dubbed it "a nightmare for Rockstar", with ripple effects hitting everything from trust to remote work privileges. This single breach reduced years of passion to unfinished footage on someone else's timeline. Rockstar didn't know it yet, but reeling from the blow wasn't over.

Rockstar's Worst Nightmare, Streamed LiveThe Video Game Industry is in Crisis with Jason Schreier - 283, Adam Conover

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Rockstar Took A Hit, But The Industry Had Its Back

The Guardian rebuked critics who mocked the leak's "bad graphics", calling them clueless about how developers make games. Some users thought visuals were locked in early (spoiler: they aren’t). In response, devs rallied behind Rockstar, sharing raw game footage and messages of support. But sympathy wasn't the only thing brewing in the gaming world.

Rockstar Took A Hit, But The Industry Had Its BackGrand Theft Auto 6: Trailer (FANMADE), 12th Hour

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Sympathy Came From Everywhere

Take-Two's stock dipped over 6% in pre-market panic, then bounced back once they issued a statement. Meanwhile, Uber chimed in, hinting at a connection to its recent breach. The breach was no longer a leak with the FBI and DOJ on the case, and the hunt for the hacker was officially on. What started as a glitch in the system escalated into courtroom headlines.

The Sopranos factsShutterstock

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From Keyboard To Courtroom

On September 22, the digital chase ended with handcuffs. A 17-year-old from Oxfordshire—nicknamed the "teapotuberhacker"—was arrested, tied to the infamous Lapsus$ group. The bust came via the City of London Police, backed by the UK's cybercrime unit and US feds. Even with a suspect caught, the chaos for Rockstar wasn't over yet.

From Keyboard To CourtroomJohnHartTech, CC0, Wikimedia Commons

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The Human Cost Of A Digital Heist

Strauss Zelnick, Take-Two's chairman and chief executive officer, said the incident caused the company to become more vigilant with cybersecurity and had impacted staff emotionally, but business remained unaffected. Rockstar later claimed the incident cost the company $5 million and thousands of hours of staff time to recover.

File:Strauss Zelnick, 2015 (16339090774).jpgChristopher Michel, Wikimedia Commons

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What's The Hype? Reality, With Consequences

GTA VI isn't just raising the bar, it's kicking it over. Expect a world that shifts with you: crowds scatter, weather rolls in, and your actions ripple across the map. Step in a puddle? It splashes. Start chaos? It spreads. Even traffic reacts to trouble. And the tech powering it all? Just wait until you see what else it unlocks.

What's The Hype? Reality, With ConsequencesGTA 6 (Grand Theft Auto 6) - Official Trailer 2, IGN

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Hype & World-Building: Cutting Edge Visuals

GTA V was a technical marvel for its time, but advancements in gaming hardware since its release mean GTA VI has the potential to be visually stunning. Players can expect cutting-edge visuals in GTA VI—think ray tracing, hyper-detailed textures, and lighting so real it could fool your eyes. More than a game world, it’s a living, breathing spectacle.

Hype & World-Building: Cutting Edge VisualsGTA 6 (Grand Theft Auto 6) - Official Trailer 2, IGN

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Hype & World-Building: This Isn't A Game World—It's Alive

Rain rolls in, streets flood, and sunlight hits just at golden hour. Time of day, weather, and your decisions shape the vibe. That bar might be packed at night... or shut down after a brawl you caused. Shopkeepers might recognize you or refuse to serve you. Believe it or not, but we've barely scratched the surface of this living, breathing sandbox.

Untitled Design (4)Grand Theft Auto VI Trailer 2 by Rockstar Games

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Hype & World-Building: Physics That Makes Sense (Finally)

Thanks to souped-up physics engines, objects in GTA VI behave as they should. Shoot a tire? It wobbles. Ram a pole? Debris flies like shrapnel. Even car crashes obey the laws of motion, mostly. Windows shatter, bumpers crumple and chaos has weight. These new NPCs won't stay silent when the world responds; they'll join in.

Hype & World-Building: Physics That Makes Sense (Finally)GTA 6 Official Trailer [4K], Games Gossip India

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Player Experience: Your Character Doesn't Just Level Up—They Evolve

GTA VI brings deeper character mechanics, where your playstyle shapes skills, behavior, and dialogue. Go loud and messy? You'll move like a bruiser. Stay sneaky? You'll stay agile. Forget filler stats and static upgrades—how you fight, drive, and survive evolves in real-time. Your actions don't just matter in this world—they mold you.

Player Experience: Your Character Doesn't Just Level Up—They EvolveGTA 6 Official Trailer [4K], Games Gossip India

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Player Experience: Outfits Aren't Just Cosmetic Anymore

That leather jacket might not just be a fashion flex—it could affect how NPCs treat you, how much noise you make, or how fast you overheat in the Florida sun. In GTA VI, clothes do more than look cool—they carry weight. Dress for the job, blend into the crowd, or stand out and deal with the consequences. And yes, fashion sins might finally get punished.

Player Experience: Outfits Aren't Just Cosmetic AnymoreJason & Lucia: A GTA VI Story – Episode 2, RockVI

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Player Experience: NPCs That Notice Everything (Even You)

In GTA VI, NPCs aren't just background noise. Now, they react, become emotional, and occasionally vengeful. Cut someone off in traffic? They might tail you. Start a fight in public? Bystanders could scatter, film it, or even jump in. Civilians panic, retaliate, or remember your face. Every move matters because someone notices every deed and holds every grudge.

Player Experience: NPCs That Notice Everything (Even You)GTA VI Trailer with Franklin, Michael and Trevor, JANTSUU

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Story & Themes: Satire, Meet Story Mode

Rockstar doesn't just build games—it roasts society while doing it. GTA VI is set to follow suit, mixing biting satire with deeper, darker themes. Don't expect fluff in a world shaped by its setting and characters. This isn't just about explosions—it's about exposing everything from influencers to institutions.

Story & Themes: Satire, Meet Story ModeGrand Theft Auto VI — Trailer 2 (2025), KH Studio

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Story & Themes: This Story Runs Deep

Forget short campaigns. Rumors suggest GTA VI delivers over 45 hours of story, packing in chaos, consequences, and choices that haunt you. Your decisions won't just shift missions—they could shift lives. And when you're not stirring up moral mayhem? There's still an entire open world begging for your attention.

Story & Themes: This Story Runs DeepGrand Theft Auto VI Trailer 1, Rockstar Games

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Characters & Culture: Conspiracies To Clubs, Meet The New Cast

Trailer 2 gave us a peek at the chaos crew: Jason's unhinged buddy Cal Hampton, club lord Boobie Ike, and viral rap duo Real Dimez. Each one has their own agenda, and none of them are subtle. Alliances are temporary in GTA VI, but the drama is permanent, and one unexpected face might body-slam his way in.

Characters & Culture: Conspiracies To Clubs, Meet The New CastGrand Theft Auto VI Trailer 1, Rockstar Games

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Characters & Culture: Is John Cena Coming To Vice City?

Fans are buzzing after John Cena dropped a cryptic GTA tease on Instagram. Could the wrestling legend and blockbuster star step into Rockstar’s chaotic playground? With his game and film chops, it’s not a reach. If Cena shows up in Vice City, you won’t see it coming, but you’ll hear the impact.

Characters & Culture: Is John Cena Coming To Vice City?GTA 5 Mods John Cena /The Rock WWE!(GTA V Mods Gameplay Funny Moments), BrutalGaming!

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Freedom, Customization & Side Content: You’re Not Just Driving—You’re Designing

Customization in GTA VI, from cars to boats, is expected to go to the next level. Trick out your ride with custom paint, body mods, performance upgrades—even pirate flags if that's your vibe. But it's not just for show. The way you build your vehicle could shape how missions unfold. Vice City makes style part of the strategy.

Freedom, Customization & Side Content: You’re Not Just Driving—You’re DesigningGrand Theft Auto VI Trailer 1, Rockstar Games

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Freedom, Customization & Side Content: Mini-Golf, Fishing, Or Mayhem? Why Not All Three?

Sure, you can pull off high-stakes chaos—but you can also go fishing, shoot a round of golf, or dive off a sun-drenched pier. GTA VI’s side activities let you shape your story between the madness. Leisure isn’t just a breather but part of the thrill because even the boldest adventures need downtime, especially in a city built on heat, hustle, and sunshine.

Freedom, Customization & Side Content: Mini-Golf, Fishing, Or Mayhem? Why Not All Three?Grand Theft Auto VI Trailer 2, Rockstar Games

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Return To Vice City: Nostalgia 

GTA VI takes us back to Vice City—but this isn't 1986 anymore. The neon's still buzzing, but now it's lit by smartphones, streaming scandals, and 21st-century chaos. Expect modern madness with retro soul as Rockstar blends nostalgia with sharp cultural commentary. GTA VI is the wild, high-heeled, lipstick-smudged cousin of GTA V's buttoned-up older brother.

Return To Vice City: Nostalgia Grand Theft Auto VI Trailer 2, Rockstar Games

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All Eyes On The Prize

Here’s hoping 2025 isn’t just another year of waiting. Fans are itching for more GTA VI reveals, but if Rockstar sticks to its slow-drip strategy, major footage might not land until 2026. Still, surprise drops at events like The Game Awards are always possible. Until then, GTA V and Online will hold the line—but let’s be honest: we’re all watching the horizon.

All Eyes On The PrizeGrand Theft Auto VI Trailer 2, Rockstar Games

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