Publicity photo of Marlo Thomas

Marlo Thomas Broke Sitcom Rules On “That Girl”, Then Made A Career Out Of Refusing To Play By Hollywood’s


September 22, 2026 | J. Clarke

Marlo Thomas Broke Sitcom Rules On “That Girl”, Then Made A Career Out Of Refusing To Play By Hollywood’s


She Wanted To Be “The Somebody”

Before Marlo Thomas became Ann Marie, network sitcom women were usually defined through somebody else. Thomas wanted a heroine whose ambition belonged to her. That insistence shaped That Girl and foreshadowed a career in which she repeatedly chose projects that pushed against familiar expectations.

Publicity photo of Marlo ThomasABC, Wikimedia Commons

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Show Business Was Already Home

Thomas grew up around entertainment as the daughter of comedian and television star Danny Thomas. She later recalled watching her father’s writers work through stories and learning his rule that comedy still had to respect the audience and make emotional sense.

Danny Thomas, with prompting by his eldest daughter, Margaret (Marlo), goes over a scene for his CBS comedy series.Bettmann, Getty Images

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USC Lit The Fuse

At the University of Southern California, Thomas studied education and English, but acting kept tugging at her. A 1958 campus variety-show performance helped convince her father that she had caught what he called the acting “bug.”

 American actor Danny Thomas (1912 - 1991), holding a cigar, poses next to his daughter, actor Marlo Thomas, on the set of the television show, 'That Girl,' in which Marlo starred. Hulton Archive, Getty Images

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Television Came Before Stardom

Before she had a series of her own, Thomas built credits through guest appearances on programs including Bonanza and My Favorite Martian. Those early jobs gave her professional television experience before she became a leading lady and producer herself.

Screenshot from Bonanza (1959-1973) Screenshot from Bonanza, NBC (1959–1973), Enhanced

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A Failed Pilot Created An Opening

Thomas starred in an ABC pilot called Two’s Company, but the network passed. The rejection still led somewhere unexpected: ABC programming chief Edgar Scherick and sponsor Clairol believed she could carry a show and began sending her other scripts.

Marlo ThomasArt Zelin, Getty Images

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She Rejected The Scripts

Thomas disliked what she was offered. As she later remembered it, the women were repeatedly somebody’s wife, daughter, or secretary. She asked why television could not build a comedy around a young woman who was simply “the somebody” herself.

Marlo Thomas opening limousine door; circa 1970; New YorkArt Zelin, Getty Images

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The Feminine Mystique Entered The Pitch

Thomas had read Betty Friedan’s The Feminine Mystique and saw television audiences changing alongside American women. She gave Scherick the book and argued that a self-directed young woman represented where the culture was heading.

American actress Marlo Thomas holding a Yorkshire terrier, circa 1970.Silver Screen Collection, Getty Images

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Ann Marie Got Her Own Life

That Girl premiered on ABC in 1966 with Thomas as Ann Marie, an aspiring actress living in New York. She had parents and a boyfriend, but the series centered her auditions, jobs, choices, mistakes, and goals rather than a quest to find a husband.

Screenshot from That Girl (1966–1971)Screenshot from That Girl, ABC (1966–1971)

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Thomas Had Power Behind The Camera

Her influence was not limited to acting. Thomas headed Daisy Productions and served as the show’s uncredited executive producer, reading scripts before table reads and pushing discussions about what Ann would realistically say about work, dating, and independence.

Marlo Thomas during Preview of Ron Galella, Getty Images

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Hollywood Still Watched Her Closely

The freedom on screen had limits behind it. Thomas remembered network Standards and Practices scrutinizing a single woman’s story for sexual implications at a time when television remained far more conservative than the wider culture it was trying to depict.

Screenshot from That Girl (1966–1971)Screenshot from That Girl, ABC (1966–1971)

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One Woman At The Writers’ Table

During the first season, Thomas was the only woman regularly participating in story discussions with an all-male writing staff. That meant she often had to explain the female perspective herself while stories about Ann’s dating and working life were developed.

Screenshot from That Girl (1966–1971)Screenshot from That Girl, ABC (1966–1971)

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Ruth Brooks Flippen Changed The Equation

Producer Danny Arnold recognized the imbalance and brought in writer Ruth Brooks Flippen as a female story editor. Thomas later described the change as vital because she finally had another woman in the room when stories about Ann’s life were being shaped.

Jay C. Flippen and Wife, Ruth Brooks Flippen. Couple contributes different talents to movie industry.Denver Post, Getty Images

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Ted Bessell Became Essential

Ted Bessell played Donald Hollinger, Ann’s boyfriend, and Thomas later said there would have been no That Girl without him. Donald could be important to Ann without becoming the reason her ambitions or identity existed.

Screenshot from That Girl (1966–1971)Screenshot from That Girl, ABC (1966–1971), Enhanced

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Success Came Fast

The experiment found an audience. That Girl won its time slot on premiere night, and Thomas won the 1967 Golden Globe for actress in a television series. She also received four Emmy nominations for playing Ann during the show’s run.

Screenshot from That Girl (1966–1971)Screenshot from That Girl, ABC (1966–1971)

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She Wouldn’t Let Marriage “Finish” Ann

By the fifth season, Ann and Donald were engaged, and ABC wanted a wedding finale. Thomas refused. She believed ending the story with marriage would suggest that the proper reward for a woman’s years of independence was finally becoming a wife.

Screenshot from That Girl (1966–1971)Screenshot from That Girl, ABC (1966–1971), Enhanced

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The Finale Made Its Point

Instead of a wedding, the series ended with Ann and Donald headed toward a women’s liberation meeting and becoming trapped in an elevator. It was an unconventional exit for a sitcom romance, and Thomas later recalled receiving approving letters from women afterward.

Screenshot from That Girl (1966–1971)Screenshot from That Girl, ABC (1966–1971), Enhanced

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She Walked Away While ABC Wanted More

That Girl ended in 1971 after five seasons even though ABC and others wanted to continue. Thomas felt Ann had reached the limits of what the show could honestly portray, so she chose to stop rather than continue simply because the series remained successful.

Screenshot from That Girl (1966–1971)Screenshot from That Girl, ABC (1966–1971)

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She Went Back To Acting School

ABC offered Thomas another series, but she did not rush into a replacement sitcom. Instead, she studied with Lee Strasberg in New York because she wanted to deepen her acting rather than immediately repeat the style that had made her famous.

Actress Marlo Thomas attends The Metropolitan Museum of Art Costume Ehixition Ron Galella, Getty Images

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Drama Became Her Next Challenge

Thomas increasingly pursued television movies and dramatic material. Her later credits included The Lost Honor of Kathryn Beck and Consenting Adult, choices that moved her well away from Ann Marie’s bright comic world and gave her markedly different characters to play.

Screenshot from The Lost Honor of Kathryn Beck (1984)Screenshot from The Lost Honor of Kathryn Beck, CBS (1984), Enhanced

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Nobody’s Child Proved Her Range

In 1986, Thomas starred in the CBS television movie Nobody’s Child. The performance won her the Primetime Emmy for Outstanding Lead Actress in a Miniseries or Special, giving her major recognition for dramatic acting two decades after That Girl began.

Screenshot from Nobody’s Child (1986)Screenshot from Nobody’s Child, CBS (1986)

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Broadway Stayed In The Picture

Thomas also kept returning to the stage. Her Broadway credits include ThievesSocial SecurityThe Shadow Box, and Elaine May’s George Is Dead, part of Relatively Speaking, reinforcing that television celebrity never became the only lane she pursued.

Curtain call at the opening night of Cindy Ord, Getty Images

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Free To Be Started With Her Niece

The idea for Free to Be… You and Me came after Thomas searched for children’s material for her niece and found gender stereotypes everywhere. She decided to create stories and songs encouraging children to imagine more possibilities for themselves.

"I guess we're trying to say that it's all right to be different. Everybody's apparently afraid now to be different...If we have anything to say on the show, it's 'be yourself.'" That, explains Marlo Thomas, is the underlying theme of "Marlo Thomas and FrBettmann, Getty Images

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It Became Bigger Than One Album

The 1972 album expanded into a book and a 1974 ABC special, which won an Emmy. The album later entered the National Recording Registry, while Thomas continued creating children’s work and eventually won a Grammy for Thanks & Giving All Year Long.

Actress Marlo Thomas attends the launch of her new children's book Thos Robinson, Getty Images

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Friends Let Her Flip The Script

Decades after Ann Marie, Thomas appeared on Friends as Rachel Green’s mother, Sandra. Thomas described Sandra as the opposite of Ann: a woman leaving an unsatisfying marriage and looking to her daughter’s independence as inspiration for her own new life.

Screenshot from Friends (1994–2004)Screenshot from Friends, NBC (1994–2004)

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Phil Donahue Changed Her View Of Marriage

Thomas had resisted marriage for years, but meeting talk-show host Phil Donahue in 1977 changed her path. They married in 1980 and remained together for 44 years until his passing in 2024, later collaborating on a book examining lasting relationships.

 TV personality Phil Donahue and Actress Marlo Thomas attend Rosie's Theater Kids 10th Anniversary Gala at The New York Marriott Marquis on September 25, 2013 in New York City.Mike Pont, Getty Images

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Her Work Extended Beyond Hollywood

Thomas became a prominent advocate for St. Jude Children’s Research Hospital, founded by her father, serving as national outreach director and co-creating its Thanks and Giving campaign with her siblings. In 2014, President Barack Obama awarded her the Presidential Medal of Freedom.

 Marlo Thomas during a ceremony in the East Room of the White House on November 24, 2014 in Washington, DCMANDEL NGAN, Getty Images

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